Association Rule Mining

Association Rule Mining is an unsupervised data-mining technique that discovers co-occurrence patterns among items in transactional datasets. Formally introduced by Agrawal, Imieliński, and Swami in 1993, and refined with the landmark Apriori algorithm by Agrawal and Srikant in 1994, it identifies rules of the form X ⇒ Y — meaning that transactions containing itemset X tend to also contain itemset Y — quantified by support, confidence, and lift.