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مقیاس اعتماد آنلاین×پرسشنامه مدل پذیرش فناوری×
حوزهسیستم‌های اطلاعاتیسیستم‌های اطلاعاتی
خانوادهProcess / pipelineProcess / pipeline
سال پیدایش20001989
پدیدآورWalker & Johnson; Jarvenpaa et al.Fred Davis
نوعLikert-scale trust measureLikert-scale questionnaire
منبع بنیادینWalker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151. link ↗Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. DOI ↗
نام‌های دیگرConsumer Trust, Web TrustTAM, Davis TAM
مرتبط44
خلاصهThe Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts.The Technology Acceptance Model (TAM) is a foundational framework introduced by Fred Davis in 1989 to explain user adoption of information technology. Published in MIS Quarterly, TAM posits that perceived usefulness and perceived ease of use are the primary determinants of technology acceptance, regardless of an individual's prior computer experience or technical background.
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ScholarGateمقایسهٔ روش‌ها: Online Trust Scale · Technology Acceptance Model Questionnaire. بازیابی‌شده در 2026-06-19 از https://scholargate.app/fa/compare