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Elite Cue Experiment

An elite cue experiment isolates the persuasive power of source endorsements by holding a policy message constant and randomly varying who is said to support it. Grounded in John Zaller's receive-accept-sample model of mass opinion, which holds that citizens take cues from trusted political elites rather than reasoning from first principles, the design reveals how much opinion moves simply because a party or leader takes a side. Stephen Nicholson's work on polarizing cues shows that in-party endorsements can persuade while out-party endorsements provoke backlash, making the cue, not the argument, the engine of opinion change.

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Elite Cue Experiment (Party-Endorsement Persuasion Design)

Taksonoomiline meetodikirje · process-pipeline / political-psychology

Zaller, J. R. (1992). The Nature and Origins of Mass Opinion. Cambridge University Press. · ISBN 9780521407861
Nicholson, S. P. (2012). Polarizing Cues. American Journal of Political Science, 56(1), 52-66. · DOI 10.1111/j.1540-5907.2011.00541.x

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