Gain-Loss Message Framing Analysis
Gain-loss message framing analysis is an experimental method for testing whether a persuasive appeal works better when it stresses the benefits of acting (gain frame) or the costs of not acting (loss frame). Grounded in prospect theory and synthesized for health communication by Rothman and Salovey, it predicts that loss frames are more persuasive for risky detection behaviors while gain frames win for safe prevention behaviors.
Loe meetodi täielikku kirjeldust
Selle osa lugemiseks logi sisse tasuta kontoga.
Meetodikaart
Seotud meetodite ümbruskond — vali sõlm, et seda uurida.
Allikad
- Rothman, A. J., & Salovey, P. (1997). Shaping perceptions to motivate healthy behavior: The role of message framing. Psychological Bulletin, 121(1), 3–19. DOI: 10.1037/0033-2909.121.1.3 ↗
- Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Communication and Persuasion (pp. 1–24). New York: Springer. DOI: 10.1007/978-1-4612-4964-1_1 ↗
Kuidas sellele lehele viidata
ScholarGate. (2026, June 22). Gain-Loss Message Framing Experimental Analysis. ScholarGate. https://scholargate.app/et/communication/message-framing-analysis
Milline meetod?
Aseta see meetod oma lähimate sugulaste kõrvale ja loe neid kõrvuti — raamatukogu laob raamatud lauale; valik on sinu.
- Elaboration Likelihood AnalysisCommunication↔ võrdle
- Framing AnalysisCommunication↔ võrdle
- Framing Effects ExperimentCommunication↔ võrdle
- Media Priming ExperimentCommunication↔ võrdle
Sellele viitavad
Sarnased meetodid
Märkasid sellel lehel viga? Teata sellest või paku parandust →