Registro de evidencia del método

A/B Test

An A/B test is a randomized controlled experiment that simultaneously exposes two groups of users to a control variant (A) and a treatment variant (B) in order to determine whether a measured outcome differs significantly between them. The modern online controlled experiment framework was systematized by Ron Kohavi and colleagues at Microsoft in the early 2000s, building on R. A. Fisher's classical randomization principles from 1935. It is the dominant causal inference tool in web product development, digital marketing, and experimentation platforms.

Sources recorded, not reviewed

Registro de origen

Citas copiadas textualmente del registro de origen del método. No se infiere ninguna verificación a nivel de afirmación de ellas.

A/B Test (Online Controlled Experiment)

Registro del método taxonómico · hypothesis-test / experimental-design

Kohavi, R., Tang, D., & Xu, Y. (2020). Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Cambridge University Press. · ISBN 9781108724265
Deng, A., Xu, Y., Kohavi, R., & Walker, T. (2013). Improving the Sensitivity of Online Controlled Experiments by Utilizing Pre-Experiment Data. KDD '13. · URL

Abrir método completo

Afirmaciones curadas

Afirmaciones persistidas en el libro mayor de evidencia, cada una con su propia evaluación.

Aún no hay afirmaciones curadas

Esta vista no inventa una evaluación de afirmación si el libro mayor no tiene ninguna.

Métodos relacionados

Generado a partir del grafo de métodos y mostrado como relaciones sugeridas por la máquina; no se infiere ninguna afirmación de evidencia.

Same method familyChi-square testmachine-suggested · Relational suggestion, not evidence.Same method familyIndependent t-testmachine-suggested · Relational suggestion, not evidence.Same method familyMulti-Armed Banditmachine-suggested · Relational suggestion, not evidence.Same method familyRandomized Controlled Trialmachine-suggested · Relational suggestion, not evidence.