Comparar métodos
Revisa los métodos seleccionados uno junto a otro; las filas que difieren aparecen resaltadas.
| Etnografía Institucional Digital× | Netnografía× | |
|---|---|---|
| Campo | Cualitativa | Cualitativa |
| Familia | Process / pipeline | Process / pipeline |
| Año de origen≠ | IE: 1980s–1990s; digital adaptation: 2000s–2010s | 1997 (coined); 2010 (first comprehensive methodology book) |
| Autor original≠ | Dorothy E. Smith (IE foundations); extended by IE scholars to digital contexts | Robert V. Kozinets |
| Tipo≠ | Qualitative research design | Qualitative research method |
| Fuente seminal≠ | Smith, D. E. (2005). Institutional Ethnography: A Sociology for People. AltaMira Press. ISBN: 978-0759105010 | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907 |
| Alias | Digital IE, online institutional ethnography, virtual institutional ethnography, digital Smith IE | online ethnography, virtual ethnography, cyber-ethnography, digital ethnography |
| Relacionados | 6 | 6 |
| Resumen≠ | Digital Institutional Ethnography (Digital IE) applies Dorothy E. Smith's institutional ethnography framework to digital and online settings. It investigates how institutional ruling relations — the texts, policies, and coordination mechanisms that organize people's everyday lives — operate through digital infrastructures such as platforms, software systems, online documents, and algorithmic processes. The goal is to make visible how digital tools and texts coordinate and subordinate experience to institutional interests. | Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction. |
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