Online Weighted Sampling — Web-Based Survey Sampling with Probability Weighting

Online weighted sampling is the practice of recruiting respondents via internet platforms and then applying statistical weights to correct for unequal selection probabilities, coverage gaps, and differential non-response. It enables researchers to draw valid population inferences from web surveys by compensating for the structural biases inherent in online recruitment — including the fact that not all members of a target population have equal internet access or equal likelihood of joining a panel.