Process / pipelinemedia-literacy-assessment
Media Literacy Questionnaire
The Media Literacy Questionnaire is a self-report instrument that assesses individuals' critical abilities regarding digital media: evaluating source credibility, identifying misinformation, recognizing advertising and algorithmic influence, and understanding media ownership and bias. Developed by Wilson and colleagues in 2018, it measures the cognitive and critical skills essential for navigating contemporary media environments effectively.
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Sources
- Wilson, R., Luo, S., Cheong, Y. W., & Tan, S. H. (2018). The development of a media literacy questionnaire in the social media context. Asian Journal of Communication, 28(4), 426–444. DOI: 10.1080/01292986.2018.1448654 ↗