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Willingness to Pay in Health/Evidence
Method evidence record

Willingness to Pay in Health

Willingness to pay (WTP) is an economic valuation method that elicits what individuals or society are willing to spend for a health benefit or to avoid a health risk. Rooted in contingent valuation (Carson & Louviere, 1980s), WTP is used to monetize health outcomes for cost-benefit analysis and to infer implicit cost-effectiveness thresholds from actual healthcare spending patterns. Unlike revealed preference (observing actual spending behavior), WTP uses stated preferences—surveys asking respondents: 'How much would you pay for this health improvement?'

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Source record

Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.

Willingness to Pay (WTP) Assessment in Health Economics
Taxonomic method record · process-pipeline / health-economics
  • Carson, R. T., & Louviere, J. J. (2011). A Common Nomenclature for Stated Choice Studies. In S. Hess & A. Daly (Eds.), Choice Modelling: The State of the Art and the State of Practice. Cheltenham: Edward Elgar. · URL
  • Grosse, S. D. (2008). Assessing Cost-Effectiveness in Healthcare: History of the $50,000-per-Life-Year Benchmark. Health Care Management Science, 11(2), 176-182. · URL
  • Drummond, M. F., Sculpher, M. J., Claxton, K., Stoddart, G. L., & Torrance, G. W. (2015). Methods for the Economic Evaluation of Health Care Programmes (4th ed.). Oxford: Oxford University Press. · URL
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Related methods

Generated from the method graph and shown as machine-suggested relations — no evidence claim is inferred.

Same method familyCost-Benefit Analysismachine-suggested · Relational suggestion, not evidence.Same method familyCost-Effectiveness Analysismachine-suggested · Relational suggestion, not evidence.Same method familyDecision Analytic Modelingmachine-suggested · Relational suggestion, not evidence.Same method familyMarkov Model in Health Economicsmachine-suggested · Relational suggestion, not evidence.Same method familyQuality-Adjusted Life Yearmachine-suggested · Relational suggestion, not evidence.

Evidence status

Sources recorded, not reviewed

Bibliographic sources are present. Claim-level evidence review has not been performed.

Sources

3 recorded citations, copied from the method source record.

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