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Uses and Gratifications Survey/Evidence
Method evidence record

Uses and Gratifications Survey

The uses and gratifications survey is the dominant audience-centered method in communication research, asking not what media do to people but what people do with media. Codified by Katz, Blumler, and Gurevitch in 1973, it treats audiences as active agents who select media to satisfy social and psychological needs, and it measures those motives and the rewards obtained through structured self-report scales.

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Source record

Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.

Uses and Gratifications Survey Methodology
Taxonomic method record · process-pipeline / communication
  • Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. Public Opinion Quarterly, 37(4), 509–523. · DOI 10.1086/268109
  • Palmgreen, P., & Rayburn, J. D. (1979). Uses and gratifications and exposure to public television: A discrepancy approach. Communication Research, 6(2), 155–179. · DOI 10.1177/009365027900600203
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Related methods

Generated from the method graph and shown as machine-suggested relations — no evidence claim is inferred.

Same method familyAgenda-Setting Analysismachine-suggested · Relational suggestion, not evidence.Same method familyCultivation Analysismachine-suggested · Relational suggestion, not evidence.Same method familyMedia Richness Analysismachine-suggested · Relational suggestion, not evidence.Taxonomic bucketMedia System Dependency Analysismachine-suggested · Relational suggestion, not evidence.

Evidence status

Sources recorded, not reviewed

Bibliographic sources are present. Claim-level evidence review has not been performed.

Sources

2 recorded citations, copied from the method source record.

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