Technology Acceptance Model
The Technology Acceptance Model (TAM) is a theoretical model of why people accept or reject information technology, introduced by Fred Davis in 1989. Adapting the Theory of Reasoned Action, it posits that two beliefs—perceived usefulness and perceived ease of use—shape attitudes and behavioural intention toward a system, which in turn drives actual use. The constructs are measured with validated survey scales and the relations are typically estimated as a structural equation model.
Source record
Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.
- Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. · DOI 10.2307/249008
- Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204. · DOI 10.1287/mnsc.46.2.186.11926
Curated claims
Claims persisted in the evidence ledger, each with its own assessment.
This view does not invent a claim assessment when the ledger has none.
Related methods
Generated from the method graph and shown as machine-suggested relations — no evidence claim is inferred.