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Net Promoter Score/Evidence
Method evidence record

Net Promoter Score

Net Promoter Score (NPS) is a customer loyalty and satisfaction metric developed by Fred Reichheld in 2003, measured through a single question: How likely is it that you would recommend our company/product/service to a friend or colleague? The metric categorizes respondents into promoters, passives, and detractors, providing a straightforward indicator of customer advocacy and business growth potential.

Sources recorded, not reviewed

Source record

Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.

Net Promoter Score
Taxonomic method record · process-pipeline / marketing
  • Reichheld, F. F. (2003). The One Number You Need to Grow. Harvard Business Review, 81(12), 46-54. · URL
  • Reichheld, F. F. (2006). The Ultimate Question: Driving Good Profits and True Growth. Harvard Business School Press. · ISBN 978-1591397298
  • Keiningham, T. L., Cooil, B., Aksoy, L., & Andreassen, T. W. (2007). A Longitudinal Examination of Net Promoter and Firm Financial Performance. Journal of Marketing Research, 44(3), 468-482. · URL
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Curated claims

Claims persisted in the evidence ledger, each with its own assessment.

No curated claims yet

This view does not invent a claim assessment when the ledger has none.

Related methods

Generated from the method graph and shown as machine-suggested relations — no evidence claim is inferred.

Same method familyAdvertising Effectiveness Studymachine-suggested · Relational suggestion, not evidence.Same method familyBrand Equity Measurementmachine-suggested · Relational suggestion, not evidence.Same method familyCustomer Journey Mappingmachine-suggested · Relational suggestion, not evidence.Same method familyCustomer Lifetime Valuemachine-suggested · Relational suggestion, not evidence.

Evidence status

Sources recorded, not reviewed

Bibliographic sources are present. Claim-level evidence review has not been performed.

Sources

3 recorded citations, copied from the method source record.

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