Focus Group Methodology
Focus group discussions are a qualitative research method in which a trained moderator guides a small group (typically 6–12 participants) through structured or semi-structured discussion of a specific topic or product. Developed by Merton and Lazarsfeld in the 1950s for market research, focus groups are now widely used in health sciences, education, social sciences, and policy research. The method leverages group interaction to generate rich, contextual insights that individual interviews may not reveal.
Source record
Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.
- Krueger, R. A. (1994). Focus Groups: A Practical Guide for Applied Research. SAGE Publications. · ISBN 978-0803954366
- Morgan, D. L. (1997). Focus groups as qualitative research. Qualitative Research Methods Series, 16. SAGE Publications. · ISBN 978-0761908631
- Kitzinger, J. (1994). The methodology of focus groups: The importance of interaction between research participants. Sociology of Health & Illness, 16(1), 103-121. · DOI 10.1111/1467-9566.ep11347023
- Wilkinson, S. (2004). Focus groups: A feminist method. Psychology of Women Quarterly, 25(4), 287-298. · DOI 10.1002/9780470776278.ch14
Curated claims
Claims persisted in the evidence ledger, each with its own assessment.
This view does not invent a claim assessment when the ledger has none.
Related methods
Generated from the method graph and shown as machine-suggested relations — no evidence claim is inferred.