Method evidence record

Ethnographic Content Analysis

Ethnographic content analysis (ECA), developed by David Altheide, is a reflexive and iterative approach to the qualitative analysis of documents and media that blends the systematic coding of classic content analysis with an ethnographic sensibility toward meaning and context. Rather than fixing categories in advance and counting their occurrence, the analyst moves back and forth between concepts and data, letting categories emerge, change, and deepen as the corpus is read. The goal is to understand how meaning is constructed and patterned in texts — newspapers, reports, broadcasts, online media — much as a fieldworker comes to understand a setting.

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Source record

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Ethnographic Content Analysis of Documents and Media

Taxonomic method record · process-pipeline / anthropology

Altheide, D. L. (1987). Ethnographic content analysis. Qualitative Sociology, 10(1), 65–77. · DOI 10.1007/BF00988269
Bernard, H. R. (2017). Research Methods in Anthropology: Qualitative and Quantitative Approaches (6th ed.). Lanham, MD: Rowman & Littlefield. · ISBN 9780759112421

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Related methods

Generated from the method graph and shown as machine-suggested relations — no evidence claim is inferred.

Same method familyDigital Ethnographymachine-suggested · Relational suggestion, not evidence.Same method familyEthnographic Researchmachine-suggested · Relational suggestion, not evidence.Same method familyQualitative Content Analysismachine-suggested · Relational suggestion, not evidence.Same method familyVisual Anthropologymachine-suggested · Relational suggestion, not evidence.