Method evidence record

Emotion Appraisal in Politics

Emotion appraisal in politics studies how distinct emotions, anxiety, anger, enthusiasm, and others, arise from cognitive appraisals of political events and in turn shape attention, information seeking, persuasion, and participation. It combines appraisal theory with affective intelligence theory (Marcus, Neuman and MacKuen, 2000) and Brader's (2006) work on emotional campaign appeals, typically measured through experiments and surveys that elicit and analyze discrete emotional responses.

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Appraisal-Based Emotion Measurement in Political Behavior

Taxonomic method record · process-pipeline / political-psychology

Marcus, G. E., Neuman, W. R., & MacKuen, M. (2000). Affective intelligence and political judgment. Chicago: University of Chicago Press. · ISBN 9780226504698
Brader, T. (2006). Campaigning for hearts and minds: How emotional appeals in political ads work. Chicago: University of Chicago Press. · ISBN 9780226069890

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