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Behaviour Change Wheel/Evidence
Method evidence record

Behaviour Change Wheel

The Behaviour Change Wheel (BCW) is a systematic, evidence-based framework for designing behavior change interventions. Developed by Michie et al. (2011) and built on the COM-B model (Capability, Opportunity, Motivation→Behavior), the BCW guides practitioners through a structured process: diagnose behavior change barriers (using the Theoretical Domains Framework), identify relevant intervention functions (education, persuasion, incentivization, coercion, training, restriction, environmental restructuring, modelling, enablement), and design specific behavior change techniques matched to policy categories. It has become the international standard for systematically designing behavior change interventions in healthcare, public health, and other domains.

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Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.

Behaviour Change Wheel (BCW): A Guide for Designing Behavior Change Interventions Using COM-B Model and Intervention Functions
Taxonomic method record · process-pipeline / implementation-science
  • Michie, S., van Stralen, M. M., & West, R. (2011). The behaviour change wheel: A new method for characterising and designing behaviour change interventions. Implementation Science, 6, 42. · DOI 10.1186/1748-5908-6-42
  • Michie, S., Atkins, L., & West, R. (2014). The Behaviour Change Wheel: A Guide to Designing Interventions. Silverback Publishing, UK. · URL
  • Cane, J., O'Connor, D., & Michie, S. (2012). Validation of the theoretical domains framework (TDF) across multiple teams and behavioural problems: A systematic review. Implementation Science, 7, 37. · URL
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Related methods

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Same method familyConsolidated Framework for Implementation Researchmachine-suggested · Relational suggestion, not evidence.Same method familyImplementation Outcome Taxonomymachine-suggested · Relational suggestion, not evidence.Same method familyKnowledge Translationmachine-suggested · Relational suggestion, not evidence.Same method familyNormalization Process Theorymachine-suggested · Relational suggestion, not evidence.Same method familyTheoretical Domains Frameworkmachine-suggested · Relational suggestion, not evidence.

Evidence status

Sources recorded, not reviewed

Bibliographic sources are present. Claim-level evidence review has not been performed.

Sources

3 recorded citations, copied from the method source record.

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