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Candidate Evaluation Model×Emotion Appraisal in Politics×
FieldPolitical PsychologyPolitical Psychology
FamilyLatent structureProcess / pipeline
Year of origin19952000
OriginatorMilton Lodge, Marco Steenbergen & Donald KinderGeorge Marcus, Russell Neuman & Michael MacKuen; Ted Brader
TypeLatent evaluation modelSurvey/lab experiment
Seminal sourceLodge, M., Steenbergen, M. R., & Brau, S. (1995). The responsive voter: Campaign information and the dynamics of candidate evaluation. American Political Science Review, 89(2), 309-326. DOI ↗Marcus, G. E., Neuman, W. R., & MacKuen, M. (2000). Affective intelligence and political judgment. Chicago: University of Chicago Press. ISBN: 9780226504698
AliasesImpression-Driven Evaluation Model, Online Processing Model, Candidate Trait Evaluation ModelAffective Intelligence Experiment, Political Emotion Appraisal Study, Discrete Emotions Politics Measure
Related44
SummaryA candidate evaluation model represents how voters form overall assessments of political candidates as a latent function of perceived traits (competence, leadership, integrity, empathy), partisanship, issue proximity, and affect. It spans the trait-based factor models of Kinder et al. (1980) and the online-processing tally model of Lodge, Steenbergen and Brau (1995), which describes evaluation as a running summary updated as information arrives.Emotion appraisal in politics studies how distinct emotions, anxiety, anger, enthusiasm, and others, arise from cognitive appraisals of political events and in turn shape attention, information seeking, persuasion, and participation. It combines appraisal theory with affective intelligence theory (Marcus, Neuman and MacKuen, 2000) and Brader's (2006) work on emotional campaign appeals, typically measured through experiments and surveys that elicit and analyze discrete emotional responses.
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ScholarGateCompare methods: Candidate Evaluation Model · Emotion Appraisal in Politics. Retrieved 2026-06-25 from https://scholargate.app/en/compare