Skip to contentScholarGate
LibraryBookshelfDeskReview StudioAssistant
Sign in
Reference/Originators/Data mining and marketing analytics

Data mining and marketing analytics

Methods attributed to this originator across the library, derived from each method’s recorded source.

1 method
1 field
1990 publication span
Model Evaluation1 method
Lift and Gain Chart1990
ScholarGate

A content-first reference library for research methods — what each one is, how it works, and where it comes from.

Open data (CC-BY)

Explore

  • Library
  • Search the library…
  • Browse by field
  • Fields
  • Journey
  • Compare
  • Which method?

Reference

  • Subjects
  • Atlas
  • Glossary
  • Methodology
  • Philosophy

Your tools

  • Bookshelf
  • Desk
  • Chat

Company

  • About
  • Pricing
  • Contact
  • Suggest a method

Entries are compiled from published sources for reference. Verifying the accuracy and suitability of any information for your own use remains your responsibility.

© 2026 ScholarGate · A research-method reference library
  • Privacy
  • Cookies
  • Terms
  • Delete account