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Reference/Originators/Ajay K. Kohli, Bernard J. Jaworski, Ajith Kumar

Ajay K. Kohli, Bernard J. Jaworski, Ajith Kumar

Methods attributed to this originator across the library, derived from each method’s recorded source.

1 method
1 field
1993 publication span
Marketing Management1 method
MARKOR Market Orientation Scale1993
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