MCDMDecision-makingNormalizationMath steps

Logarithmic Normalization — log-ratio column normalisation for multiplicative aggregation contexts

OriginatorZavadskas, E. K., Turskis, Z.Year2008Sources1Related methods2

LOGARITHMIC-NORMALIZATION (Logarithmic Normalization — log-ratio column normalisation for multiplicative aggregation contexts) is a normalization multi-criteria decision-making (MCDM) method introduced by Zavadskas, E. K., Turskis, Z. in 2008. It turns a decision matrix of alternatives scored on multiple criteria into a structured, reproducible result.

Key highlights

  • Follows a transparent, reproducible computational procedure that can be audited step by step.
  • Handles multiple criteria of differing scales and units within a single decision matrix.

Intuition

This section is available to Pro members. Upgrade to Pro

How it works

This section is available to Pro members. Upgrade to Pro

When to use it

Logarithmic normalisation is suitable when performance values span several orders of magnitude (multiplicative structure). Each benefit column sums to 1. Requires all x_ij > 0.

Strengths & limitations

Strengths
  • Follows a transparent, reproducible computational procedure that can be audited step by step.
  • Handles multiple criteria of differing scales and units within a single decision matrix.
Limitations
  • Results depend on the chosen normalisation, weights, and parameter settings.

Common pitfalls

This section is available to Pro members. Upgrade to Pro

Sources

  1. 1.
    Zavadskas, E. K., Turskis, Z. (2008). A new logarithmic normalization method in games theory. Informatica

You have read it. What now?

Cite this page

ScholarGate. (2026, June 2). LOGARITHMIC-NORMALIZATION. ScholarGate. https://scholargate.app/decision-making/logarithmic-normalization