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Visuelle Evozierungsthematische Analyse×Thematische Analyse×
FachgebietQualitativQualitative Forschung
FamilieProcess / pipelineProcess / pipeline
Entstehungsjahr2000s–2010s2006
UrheberSynthesised from Harper's photo elicitation (2002) and Braun and Clarke's thematic analysis (2006); applied as an integrated method from the 2010s onwardVirginia Braun and Victoria Clarke
TypQualitative data collection and analysis approachMethod
Wegweisende QuelleHarper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26. DOI ↗Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗
AliasnamenVETA, photo elicitation thematic analysis, image-based thematic analysis, visual-data thematic analysisTA, Reflexive Thematic Analysis
Verwandt33
ZusammenfassungVisual elicitation thematic analysis (VETA) is a qualitative method that uses photographs, drawings, or other images as interview stimuli to provoke richer verbal accounts, then subjects those accounts to systematic thematic analysis. By grounding conversation in concrete visual material, the method unlocks meanings, memories, and tacit knowledge that purely verbal questioning often fails to reach. It is widely used in health, education, community, and organisational research.Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.
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ScholarGateMethoden vergleichen: Visual Elicitation Thematic Analysis · Thematic Analysis. Abgerufen am 2026-06-18 von https://scholargate.app/de/compare