Methoden vergleichen

	Visuell-evozierende reflexive thematische Analyse	Thematische Analyse
Fachgebiet	Qualitativ	Qualitative Forschung
Familie	Process / pipeline	Process / pipeline
Entstehungsjahr	2000s–2010s (integrated practice established ~2010–2020)	2006
Urheber	Compound method: visual elicitation (Harper 2002; Clark 1999) + reflexive thematic analysis (Braun & Clarke 2006, 2019)	Virginia Braun and Victoria Clarke
Typ	Qualitative compound design	Method
Wegweisende Quelle	Braun, V., & Clarke, V. (2019). Reflecting on reflexive thematic analysis. Qualitative Research in Sport, Exercise and Health, 11(4), 589–597.	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
Aliasnamen	photo-elicitation reflexive TA, image-elicitation RTA, visual-prompt reflexive thematic analysis, VERTA	TA, Reflexive Thematic Analysis
Verwandt	5	3
Zusammenfassung	Visual elicitation reflexive thematic analysis (VERTA) is a qualitative compound design that uses photographs, drawings, or other images as conversation starters in in-depth interviews and then analyses the resulting talk using Braun and Clarke's reflexive thematic analysis framework. The visual prompt lowers the communication barrier, stimulates richer narrative, and anchors abstract experiences to concrete imagery, while the reflexive analytic approach treats theme development as an active, iterative, and researcher-engaged interpretive process rather than a coding algorithm.	Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.