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| Multiple Case-Based Netnography× | Thematische Analyse× | |
|---|---|---|
| Fachgebiet≠ | Qualitativ | Qualitative Forschung |
| Familie | Process / pipeline | Process / pipeline |
| Entstehungsjahr≠ | 2000s–2010s | 2006 |
| Urheber≠ | Robert V. Kozinets (netnography); multiple-case extension draws on Yin's case study logic | Virginia Braun and Victoria Clarke |
| Typ≠ | Qualitative comparative research design | Method |
| Wegweisende Quelle≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 | Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗ |
| Aliasnamen≠ | multi-site netnography, comparative netnography, multiple case netnography, multi-community netnography | TA, Reflexive Thematic Analysis |
| Verwandt≠ | 4 | 3 |
| Zusammenfassung≠ | Multiple case-based netnography combines Kozinets's netnographic method — an ethnographic adaptation for online communities — with Yin's multiple case study logic. The researcher systematically collects and interprets naturalistic digital data from two or more distinct online communities or platforms, then conducts within-case analyses and a structured cross-case comparison to identify both shared patterns and context-specific differences. The design is especially powerful for understanding how cultural meanings, consumer practices, or social dynamics vary across different digital contexts. | Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences. |
| ScholarGateDatensatz ↗ |
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