Methoden vergleichen
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| Fokusgruppenforschung× | Umfrage× | |
|---|---|---|
| Fachgebiet≠ | Qualitativ | Umfragemethodik |
| Familie | Process / pipeline | Process / pipeline |
| Entstehungsjahr≠ | 1940s (sociological origin); modern applied form from the 1980s–1990s | Late 19th century; systematic social-science use from 1940s |
| Urheber≠ | Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger | Francis Galton, Charles Booth, and early social statisticians; formalised by Paul Lazarsfeld in the 1940s |
| Typ≠ | Qualitative data collection method | Quantitative (primarily) or mixed-methods data-collection instrument |
| Wegweisende Quelle≠ | Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244 | Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Wiley. ISBN: 978-1118456149 |
| Aliasnamen | focus group discussion, FGD, group interview, Odak Grup Araştırması | questionnaire survey, survey research, self-report survey, questionnaire study |
| Verwandt | 6 | 6 |
| Zusammenfassung≠ | Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting. | A survey is a systematic data-collection method in which a standardised set of questions is posed to a sample of respondents to measure attitudes, behaviours, demographics, or other constructs. Surveys can be administered via paper, telephone, online platforms, or face-to-face. They are among the most widely used instruments in social, behavioural, health, and educational research because they can reach large, geographically dispersed samples at relatively low cost. |
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