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| Digitale visuelle Analyse× | Netnografie – Online-ethnografische Forschung× | |
|---|---|---|
| Fachgebiet | Qualitativ | Qualitativ |
| Familie | Process / pipeline | Process / pipeline |
| Entstehungsjahr≠ | 2000s–2010s | 1997 (coined); 2010 (first comprehensive methodology book) |
| Urheber≠ | Gillian Rose; Sarah Pink (digital extension) | Robert V. Kozinets |
| Typ≠ | Qualitative analytical approach | Qualitative research method |
| Wegweisende Quelle≠ | Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473902176 | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907 |
| Aliasnamen | DVA, digital image analysis, online visual analysis, digital visual research | online ethnography, virtual ethnography, cyber-ethnography, digital ethnography |
| Verwandt | 6 | 6 |
| Zusammenfassung≠ | Digital visual analysis is a qualitative approach for systematically examining visual materials that originate in, circulate through, or are consumed within digital environments — including social media images, video content, screenshots, memes, infographics, and online multimodal texts. Drawing on visual methodologies and digital research methods, it attends not only to what images depict but also to how they are produced, shared, and interpreted within specific digital platforms and social contexts. | Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction. |
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