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| Digitale Straußianische Grounded Theory× | Netnografie – Online-ethnografische Forschung× | |
|---|---|---|
| Fachgebiet | Qualitativ | Qualitativ |
| Familie | Process / pipeline | Process / pipeline |
| Entstehungsjahr≠ | 1990 (Strauss & Corbin foundational); digital adaptation 2000s–2010s | 1997 (coined); 2010 (first comprehensive methodology book) |
| Urheber≠ | Anselm Strauss & Juliet Corbin (foundational GT); adapted to digital contexts by subsequent methodologists | Robert V. Kozinets |
| Typ≠ | Qualitative research design and analysis approach | Qualitative research method |
| Wegweisende Quelle≠ | Strauss, A., & Corbin, J. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (2nd ed.). Sage. ISBN: 978-0803959408 | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907 |
| Aliasnamen | digital GT (Straussian), Straussian GT in digital contexts, online Straussian grounded theory, digital Strauss-Corbin grounded theory | online ethnography, virtual ethnography, cyber-ethnography, digital ethnography |
| Verwandt | 6 | 6 |
| Zusammenfassung≠ | Digital Straussian grounded theory applies the systematic, coding-driven approach of Strauss and Corbin's grounded theory to digital data sources such as online forums, social media, chat logs, and digital documents. It retains the Straussian paradigm model and three-stage coding structure — open, axial, and selective — while adapting sampling strategies, theoretical saturation criteria, and ethical protocols to the unique features of online and digital research environments. | Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction. |
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