Methoden vergleichen

	Digitale Reflexive Thematische Analyse	Netnografie – Online-ethnografische Forschung
Fachgebiet	Qualitativ	Qualitativ
Familie	Process / pipeline	Process / pipeline
Entstehungsjahr	2006 (RTA foundation); digital application consolidated ~2019–2022	1997 (coined); 2010 (first comprehensive methodology book)
Urheber	Virginia Braun & Victoria Clarke (reflexive foundation); extended by digital qualitative researchers	Robert V. Kozinets
Typ	Qualitative analytic method	Qualitative research method
Wegweisende Quelle	Braun, V., & Clarke, V. (2022). Thematic Analysis: A Practical Guide. Sage. ISBN: 978-1473953246	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Aliasnamen	digital RTA, online reflexive thematic analysis, RTA for digital data	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Verwandt	6	6
Zusammenfassung	Digital Reflexive Thematic Analysis (Digital RTA) applies Braun and Clarke's reflexive thematic analysis framework to qualitative data generated in or collected from digital environments — including social media posts, online forums, chat transcripts, email, digital interviews, and other online texts. It foregrounds the researcher's active, interpretive role and treats theme generation as a creative-analytic act shaped by the analyst's theoretical positioning rather than a mechanical coding procedure.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.