Methoden vergleichen

	Digitale qualitative Inhaltsanalyse	Netnografie – Online-ethnografische Forschung
Fachgebiet	Qualitativ	Qualitativ
Familie	Process / pipeline	Process / pipeline
Entstehungsjahr	2010s (building on qualitative content analysis traditions from 1983–2012)	1997 (coined); 2010 (first comprehensive methodology book)
Urheber	Adapted from Philipp Mayring and Margrit Schreier; digital extension by multiple scholars in the 2010s	Robert V. Kozinets
Typ	Qualitative research method	Qualitative research method
Wegweisende Quelle	Schreier, M. (2012). Qualitative Content Analysis in Practice. Sage. ISBN: 978-0857029485	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Aliasnamen	DQCA, qualitative content analysis of digital data, online qualitative content analysis, digital QCA	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Verwandt	4	6
Zusammenfassung	Digital Qualitative Content Analysis (DQCA) is a systematic method for interpreting meaning from digital texts — social media posts, forum threads, blogs, emails, and other online content — through a structured, category-driven coding process. It extends the established tradition of qualitative content analysis (Mayring; Schreier) to the scale, multimodality, and contextual specificity of digital environments, prioritising interpretive depth over frequency counting.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.