Methoden vergleichen

	Digitale institutionelle Ethnografie	Netnografie – Online-ethnografische Forschung
Fachgebiet	Qualitativ	Qualitativ
Familie	Process / pipeline	Process / pipeline
Entstehungsjahr	IE: 1980s–1990s; digital adaptation: 2000s–2010s	1997 (coined); 2010 (first comprehensive methodology book)
Urheber	Dorothy E. Smith (IE foundations); extended by IE scholars to digital contexts	Robert V. Kozinets
Typ	Qualitative research design	Qualitative research method
Wegweisende Quelle	Smith, D. E. (2005). Institutional Ethnography: A Sociology for People. AltaMira Press. ISBN: 978-0759105010	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Aliasnamen	Digital IE, online institutional ethnography, virtual institutional ethnography, digital Smith IE	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Verwandt	6	6
Zusammenfassung	Digital Institutional Ethnography (Digital IE) applies Dorothy E. Smith's institutional ethnography framework to digital and online settings. It investigates how institutional ruling relations — the texts, policies, and coordination mechanisms that organize people's everyday lives — operate through digital infrastructures such as platforms, software systems, online documents, and algorithmic processes. The goal is to make visible how digital tools and texts coordinate and subordinate experience to institutional interests.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.