Candidate Evaluation Model
A candidate evaluation model represents how voters form overall assessments of political candidates as a latent function of perceived traits (competence, leadership, integrity, empathy), partisanship, issue proximity, and affect. It spans the trait-based factor models of Kinder et al. (1980) and the online-processing tally model of Lodge, Steenbergen and Brau (1995), which describes evaluation as a running summary updated as information arrives.
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- Lodge, M., Steenbergen, M. R., & Brau, S. (1995). The responsive voter: Campaign information and the dynamics of candidate evaluation. American Political Science Review, 89(2), 309-326. · DOI 10.2307/2082427
- Kinder, D. R., Peters, M. D., Abelson, R. P., & Fiske, S. T. (1980). Presidential prototypes. Political Behavior, 2(4), 315-337. · DOI 10.1007/BF00990172
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