Focus Groups in Media Research
A focus group is a moderated discussion among a small group of participants, used in media research to explore how audiences interpret, talk about, and respond to media content. Its distinctive value lies in the group interaction itself: participants build on, challenge, and refine one another's views, surfacing shared meanings and contested interpretations that individual interviews or surveys would not reveal.
Læs hele metoden
Log ind med en gratis konto for at læse dette afsnit.
Metodekort
Nabolaget af beslægtede metoder — vælg en knude for at udforske.
Kilder
- Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22, 129–152. DOI: 10.1146/annurev.soc.22.1.129 ↗
- Hall, S. (1980). Encoding/decoding. In S. Hall, D. Hobson, A. Lowe, & P. Willis (Eds.), Culture, Media, Language: Working Papers in Cultural Studies, 1972–79 (pp. 128–138). London: Hutchinson. ISBN: 9780415079068
Sådan citerer du denne side
ScholarGate. (2026, June 22). Focus Group Method for Media and Audience Research. ScholarGate. https://scholargate.app/da/communication/focus-group-media
Hvilken metode?
Stil denne metode ved siden af dens nærmeste slægtninge, og læs dem side om side — biblioteket lægger bøgerne på bordet; valget er dit.
- Audience Reception AnalysisCommunication↔ sammenlign
- Experience Sampling in Media ResearchCommunication↔ sammenlign
- Media-Use Diary MethodCommunication↔ sammenlign
- Narrative Analysis in MediaCommunication↔ sammenlign
Refereret af
Lignende metoder
Har du fundet en fejl på denne side? Indberet den eller foreslå en rettelse →