Сравнение на методи

	Конверсационен анализ	Съдържателен анализ	Етнография
Област	Качествени методи	Качествени методи	Качествени методи
Семейство	Process / pipeline	Process / pipeline	Process / pipeline
Година на възникване	Late 1960s–1974 (foundational lectures 1964–1972; landmark article 1974)	Systematised through Krippendorff's methodology work; 4th edition 2018	c. 1922 (Malinowski's Argonauts of the Western Pacific)
Създател	Harvey Sacks, Emanuel Schegloff, and Gail Jefferson	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
Тип	Qualitative research method	Qualitative / mixed-method research technique	Qualitative fieldwork tradition
Основополагащ източник	Sacks, H., Schegloff, E. A., & Jefferson, G. (1974). A simplest systematics for the organization of turn-taking for conversation. Language, 50(4), 696–735.	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
Други названия	CA, talk-in-interaction, sequential analysis, interactional analysis	İçerik Analizi, systematic content coding, quantitative content analysis	Etnografi, participant observation, fieldwork, ethnographic research
Свързани	6	5	5
Резюме	Conversation Analysis (CA) is a qualitative research method that examines the fine-grained sequential structure of naturally occurring talk and social interaction. Developed by sociologists Harvey Sacks, Emanuel Schegloff, and Gail Jefferson in the 1960s and 1970s, CA investigates how participants in a conversation accomplish social actions — such as invitations, refusals, or diagnoses — through the precise moment-by-moment organisation of their talk, including turn-taking, sequence structure, repair, and recipient design.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.