Сравнение на методи

	Конверсационен анализ	Етнография
Област	Качествени методи	Качествени методи
Семейство	Process / pipeline	Process / pipeline
Година на възникване	Late 1960s–1974 (foundational lectures 1964–1972; landmark article 1974)	c. 1922 (Malinowski's Argonauts of the Western Pacific)
Създател	Harvey Sacks, Emanuel Schegloff, and Gail Jefferson	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
Тип	Qualitative research method	Qualitative fieldwork tradition
Основополагащ източник	Sacks, H., Schegloff, E. A., & Jefferson, G. (1974). A simplest systematics for the organization of turn-taking for conversation. Language, 50(4), 696–735.	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
Други названия	CA, talk-in-interaction, sequential analysis, interactional analysis	Etnografi, participant observation, fieldwork, ethnographic research
Свързани	6	5
Резюме	Conversation Analysis (CA) is a qualitative research method that examines the fine-grained sequential structure of naturally occurring talk and social interaction. Developed by sociologists Harvey Sacks, Emanuel Schegloff, and Gail Jefferson in the 1960s and 1970s, CA investigates how participants in a conversation accomplish social actions — such as invitations, refusals, or diagnoses — through the precise moment-by-moment organisation of their talk, including turn-taking, sequence structure, repair, and recipient design.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.