قارن الطرق
راجع الطرق التي اخترتها جنبًا إلى جنب؛ الصفوف المختلفة مميَّزة.
| مقياس المشاركة على وسائل التواصل الاجتماعي× | مقياس الثقة عبر الإنترنت× | |
|---|---|---|
| المجال | نظم المعلومات | نظم المعلومات |
| العائلة | Process / pipeline | Process / pipeline |
| سنة النشأة≠ | 2011 | 2000 |
| صاحب الطريقة≠ | Hollebeek; Zhang & Zhu | Walker & Johnson; Jarvenpaa et al. |
| النوع≠ | Likert-scale engagement measure | Likert-scale trust measure |
| المصدر التأسيسي≠ | Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36. link ↗ | Walker, D., & Johnson, R. (2006). Why consumers use online and visit physical stores. Journal of Retailing and Consumer Services, 13(2), 143-151. link ↗ |
| الأسماء البديلة | Social Media Engagement, SME Scale | Consumer Trust, Web Trust |
| ذات صلة | 4 | 4 |
| الملخص≠ | The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities. | The Online Trust Scale measures consumer confidence and belief in online platforms (e-commerce websites, digital services, social platforms). Developed by researchers including Jarvenpaa, Tractinsky, and Vitale (2000) and Walker and Johnson (2006), this scale captures dimensions of perceived security, vendor reliability, privacy protection, and transaction confidence. Online trust is a critical antecedent to behavioral intention and actual purchase/usage in digital commerce contexts. |
| ScholarGateمجموعة البيانات ↗ |
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