قارن الطرق

	صافي نقاط الترويج	قياس حقوق الملكية للعلامة التجارية
المجال	التسويق	التسويق
العائلة	Process / pipeline	Process / pipeline
سنة النشأة	2003	1991
صاحب الطريقة	Frederick F. Reichheld	David A. Aaker
النوع	Loyalty metric	Measurement framework
المصدر التأسيسي	Reichheld, F. F. (2003). The One Number You Need to Grow. Harvard Business Review, 81(12), 46-54.	Aaker, D. A. (1991). Managing Brand Equity. Free Press. ISBN: 978-0029001110
الأسماء البديلة	NPS, Net Promoter System	Brand Valuation, Brand Strength Assessment
ذات صلة	4	5
الملخص	Net Promoter Score (NPS) is a customer loyalty and satisfaction metric developed by Fred Reichheld in 2003, measured through a single question: How likely is it that you would recommend our company/product/service to a friend or colleague? The metric categorizes respondents into promoters, passives, and detractors, providing a straightforward indicator of customer advocacy and business growth potential.	Brand Equity Measurement is a comprehensive framework developed by David Aaker in 1991 for quantifying and assessing the value that a brand name adds to a product or service. It provides organizations with methods to understand how consumers perceive their brand across multiple dimensions, enabling better strategic decision-making and resource allocation.