قارن الطرق

	قياس حقوق الملكية للعلامة التجارية	صافي نقاط الترويج
المجال	التسويق	التسويق
العائلة	Process / pipeline	Process / pipeline
سنة النشأة	1991	2003
صاحب الطريقة	David A. Aaker	Frederick F. Reichheld
النوع	Measurement framework	Loyalty metric
المصدر التأسيسي	Aaker, D. A. (1991). Managing Brand Equity. Free Press. ISBN: 978-0029001110	Reichheld, F. F. (2003). The One Number You Need to Grow. Harvard Business Review, 81(12), 46-54.
الأسماء البديلة	Brand Valuation, Brand Strength Assessment	NPS, Net Promoter System
ذات صلة	5	4
الملخص	Brand Equity Measurement is a comprehensive framework developed by David Aaker in 1991 for quantifying and assessing the value that a brand name adds to a product or service. It provides organizations with methods to understand how consumers perceive their brand across multiple dimensions, enabling better strategic decision-making and resource allocation.	Net Promoter Score (NPS) is a customer loyalty and satisfaction metric developed by Fred Reichheld in 2003, measured through a single question: How likely is it that you would recommend our company/product/service to a friend or colleague? The metric categorizes respondents into promoters, passives, and detractors, providing a straightforward indicator of customer advocacy and business growth potential.