方法证据记录
Single-blind A/B test
A single-blind A/B test is a controlled two-condition experiment in which participants are randomised to condition A (control) or condition B (treatment) but are kept unaware of which condition they have received, while researchers and analysts remain aware. The blind prevents participants from changing their behaviour in response to knowledge of their assignment, reducing demand characteristics and response bias while still allowing the investigator to monitor the trial.
源记录
引文逐字复制自方法源记录。这些引文不代表任何层级的验证。
Single-blind A/B Test
分类方法记录 · process-pipeline / experimental-design
- Kohavi, R., Tang, D., & Xu, Y. (2020). Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Cambridge University Press. · ISBN 978-1108724265
- Schulz, K. F., & Grimes, D. A. (2002). Blinding in randomised trials: hiding who got what. The Lancet, 359(9307), 696–700. · DOI 10.1016/S0140-6736(02)07816-9
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