方法证据记录
Multiple Case-Based Semiotic Analysis
Multiple case-based semiotic analysis is a qualitative research design that applies semiotic frameworks — the systematic study of signs, codes, and meaning-making — across two or more purposively selected cases. By combining the comparative logic of multiple case study research with the interpretive tools of semiotics (structural, Peircean, or Greimasian), it enables researchers to uncover how meaning is constructed and varied across distinct cultural, organisational, or communicative contexts.
源记录
引文逐字复制自方法源记录。这些引文不代表任何层级的验证。
Multiple Case-Based Semiotic Analysis
分类方法记录 · process-pipeline / qualitative
- Floch, J.-M. (1990). Semiotique, marketing et communication: sous les signes, les strategies. Presses Universitaires de France. [English translation: Semiotics, Marketing and Communication, Palgrave Macmillan, 2001.] · ISBN 978-0333776858
- Yin, R. K. (2014). Case Study Research: Design and Methods (5th ed.). Sage Publications. · ISBN 978-1452242569
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