Media Trust Scale
The Media Trust Scale measures audience confidence in news media credibility, including perceptions of accuracy, fairness, completeness, and journalists' motivations. Developed by West (1994) and extended by Kiousis (2001), the scale captures both medium-specific trust (trust in TV news vs. newspapers vs. online news) and outlet-specific trust (CNN vs. Fox News vs. BBC vs. local news). Media trust is central to understanding political polarization, misinformation vulnerability, and the functioning of the democratic public sphere, as low-trust populations reject news sources entirely, opening space for alternative information ecosystems.
源记录
引文逐字复制自方法源记录。这些引文不代表任何层级的验证。
- West, M. D. (1994). Validating a scale for the measurement of credibility: A covariance structure modeling approach. Journalism Quarterly, 71(1), 159-168. · DOI 10.1177/107769909407100115
- Kiousis, S. (2001). Public trust or mistrust? Perceptions of media credibility in the information age. Mass Communication & Society, 4(4), 381-403. · DOI 10.1207/S15327825MCS0404_4
- Pew Research Center. (2021). News consumption and media trust in an era of political polarization. Washington, DC: Pew Research Center. · URL
精选声明
声明已持久化到证据分类账中，每个声明都有自己的评估。
当分类账中没有声明时，此视图不会自行创建声明评估。
相关方法
从方法图中生成，显示为机器建议的关系 — 不推断任何证据声明。