So sánh phương pháp

	Phân tích diễn ngôn khơi gợi bằng hình ảnh	Phân tích diễn ngôn đa phương thức
Lĩnh vực	Định tính	Ngôn ngữ học
Họ	Process / pipeline	Process / pipeline
Năm ra đời	Late 1990s–2000s (consolidation as a combined approach)	1996
Người khởi xướng	Synthesised from photo-elicitation (Clark, 1969; Harper, 2002) and discourse analysis (Foucault; Fairclough)	Gunther Kress and Theo Van Leeuwen
Loại	Qualitative combined method	Empirical process pipeline
Công trình gốc	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.	Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge.
Tên gọi khác	VEDA, photo-elicitation discourse analysis, image-elicitation discourse analysis, visual elicitation interview analysis	Multimodal Analysis, Semiotic Analysis
Liên quan	5	2
Tóm tắt	Visual Elicitation Discourse Analysis (VEDA) is a qualitative method that uses photographs or other images as interview stimuli to generate participant talk, which is then subjected to systematic discourse analysis. By anchoring conversation in concrete visual materials, VEDA accesses meanings, ideologies, and subject positions that purely verbal questioning often fails to surface. The approach combines the depth of elicitation interviewing with the critical, language-focused rigour of discourse analysis.	Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.