So sánh phương pháp

	Phân tích diễn ngôn khơi gợi bằng hình ảnh	Phân tích diễn ngôn
Lĩnh vực	Định tính	Nghiên cứu định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	Late 1990s–2000s (consolidation as a combined approach)	1989 (Fairclough); 1987 (Potter & Wetherell)
Người khởi xướng	Synthesised from photo-elicitation (Clark, 1969; Harper, 2002) and discourse analysis (Foucault; Fairclough)	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Loại	Qualitative combined method	Method
Công trình gốc	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.	Fairclough, N. (1989). Language and power. Longman.
Tên gọi khác	VEDA, photo-elicitation discourse analysis, image-elicitation discourse analysis, visual elicitation interview analysis	DA, Critical Discourse Analysis, Discursive Analysis
Liên quan	5	2
Tóm tắt	Visual Elicitation Discourse Analysis (VEDA) is a qualitative method that uses photographs or other images as interview stimuli to generate participant talk, which is then subjected to systematic discourse analysis. By anchoring conversation in concrete visual materials, VEDA accesses meanings, ideologies, and subject positions that purely verbal questioning often fails to surface. The approach combines the depth of elicitation interviewing with the critical, language-focused rigour of discourse analysis.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.