So sánh phương pháp

	Phân tích nội dung gợi vấn bằng hình ảnh	Phân tích diễn ngôn đa phương thức
Lĩnh vực	Định tính	Ngôn ngữ học
Họ	Process / pipeline	Process / pipeline
Năm ra đời	2002 (synthesis of photo elicitation with systematic content analysis)	1996
Người khởi xướng	Douglas Harper (photo elicitation); Klaus Krippendorff (content analysis framework)	Gunther Kress and Theo Van Leeuwen
Loại	Qualitative–interpretive hybrid method	Empirical process pipeline
Công trình gốc	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.	Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge.
Tên gọi khác	photo elicitation content analysis, image-elicited content analysis, visual stimulus content analysis, VECA	Multimodal Analysis, Semiotic Analysis
Liên quan	4	2
Tóm tắt	Visual elicitation content analysis combines the photograph or image-based interview technique known as photo elicitation with the systematic coding procedures of content analysis. Participants are shown selected visual stimuli — photographs, drawings, video stills, or researcher-produced images — and invited to respond verbally. Those verbal responses are then subjected to structured content analysis to identify recurring themes, categories, and patterns across participants, bridging the depth of elicited meaning with the rigor of systematic coding.	Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.