So sánh phương pháp

	Phân tích Nội dung Hình ảnh	Phân tích Tường thuật Phim
Lĩnh vực	Nghiên cứu truyền thông	Nghiên cứu truyền thông
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1955	1980
Người khởi xướng	Erwin Panofsky, Gillian Rose	Gérard Genette, Mieke Bal
Loại	Multi-layered analytical method for interpreting images and visual meaning	Analytical pipeline for deconstructing cinematic narrative structure
Công trình gốc	Panofsky, E. (1955). Meaning in the Visual Arts. Doubleday.	Bal, M. (1997). Narratology: Introduction to the Theory of Narrative. University of Toronto Press.
Tên gọi khác	visual analysis, image analysis, iconographic analysis	narrative structure analysis, story analysis in cinema
Liên quan	5	5
Tóm tắt	Visual Content Analysis is a systematic qualitative method for interpreting images, photographs, films, and other visual media to understand their meanings, social contexts, and cultural significance. Developed from art history, semiotics, and cultural studies—particularly Erwin Panofsky's iconographic method and contemporary approaches by Gillian Rose and Kress and Van Leeuwen—it decodes how images communicate through composition, color, symbol, and cultural convention. The method recognizes that images are not transparent representations but complex texts that require careful interpretive work to reveal embedded meanings and ideological assumptions.	Film Narrative Analysis is a qualitative method for examining how stories are told through cinematic techniques and structures. Developed from literary narratology and adapted for film studies by scholars like David Bordwell and Mieke Bal, it deconstructs the relationship between story (fabula), plot (sjuzhet), and narration to understand how meaning is created. This method is fundamental to film criticism and provides a systematic framework for analyzing how viewers construct narrative coherence from visual and audio elements.