So sánh phương pháp

	Third-Person Effect Survey	Cultivation Analysis
Lĩnh vực	Communication	Communication
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1983	1976
Người khởi xướng	W. Phillips Davison	George Gerbner & Larry Gross
Loại	Survey approach to perceived differential media influence on self versus others	Two-part method linking media message systems to audience worldviews
Công trình gốc	Davison, W. P. (1983). The third-person effect in communication. Public Opinion Quarterly, 47(1), 1–15.	Gerbner, G., & Gross, L. (1976). Living with television: The violence profile. Journal of Communication, 26(2), 173–199.
Tên gọi khác	Third-person perception survey, TPE measurement, Perceived media influence survey, Üçüncü Kişi Etkisi Anketi	Cultivation theory analysis, Cultivation research, Mean world / message-system analysis, Kültivasyon Analizi
Liên quan	4	4
Tóm tắt	The third-person effect survey measures W. Phillips Davison's 1983 observation that people tend to believe persuasive media messages affect other people more than themselves. The perceptual component documents this self–other gap, while the behavioral component tests whether the gap leads people to support censorship, corrective action, or other responses aimed at protecting the supposedly more-influenced others.	Cultivation analysis is the research method underlying cultivation theory, which holds that long-term, cumulative exposure to television gradually shapes viewers' conceptions of social reality. Developed by George Gerbner and Larry Gross in the 1970s as part of the Cultural Indicators project, it combines a systematic content analysis of recurring media messages with survey comparisons of heavy versus light viewers to estimate how much television 'cultivates' a shared, often distorted, view of the world.