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| Thang đo Mức độ Tương tác Mạng xã hội× | Chỉ số Sẵn sàng Công nghệ× | |
|---|---|---|
| Lĩnh vực | Hệ thống thông tin | Hệ thống thông tin |
| Họ | Process / pipeline | Process / pipeline |
| Năm ra đời≠ | 2011 | 2000 |
| Người khởi xướng≠ | Hollebeek; Zhang & Zhu | Ajay Parasuraman |
| Loại≠ | Likert-scale engagement measure | Likert-scale questionnaire |
| Công trình gốc≠ | Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36. link ↗ | Parasuraman, A., & Colby, C. L. (2015). An updated and streamlined Technology Readiness Index. Journal of Service Research, 18(1), 59-74. DOI ↗ |
| Tên gọi khác | Social Media Engagement, SME Scale | TRI, Parasuraman Technology Readiness |
| Liên quan | 4 | 4 |
| Tóm tắt≠ | The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities. | The Technology Readiness Index (TRI) was developed by Ajay Parasuraman in 2000 to measure individual propensity to adopt and use new technologies. The TRI assesses a person's personal attitudes toward technology across four dimensions: optimism, innovativeness, discomfort, and insecurity. Updated in 2015 with a streamlined 16-item version, the TRI helps identify technology adopter segments and predict behavior across diverse technology contexts. |
| ScholarGateBộ dữ liệu ↗ |
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