So sánh phương pháp

	Sequential Priming	Goal Priming Paradigm
Lĩnh vực	Tâm lý học xã hội	Tâm lý học xã hội
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1986	1996
Người khởi xướng	Social cognition priming tradition (Fazio and colleagues)	John Bargh and colleagues
Loại	General reaction-time priming framework	Experimental priming of goals/constructs on behavior
Công trình gốc	Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50(2), 229-238.	Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230-244.
Tên gọi khác	Prime-Target Priming, Semantic-Affective Priming, Response-Window Priming	Automatic Goal Activation, Behavior Priming, Construct Priming
Liên quan	3	3
Tóm tắt	Sequential priming is the general experimental framework underlying many implicit social-cognition measures: a prime is presented, followed after some interval by a target to which the participant responds, and the speed of responding reveals what the prime automatically activated. By varying the prime-target relation (semantic, affective, stereotypic, goal-related) and the stimulus onset asynchrony, researchers can map which associations are activated, how quickly, and whether the activation is automatic or strategic. Short intervals isolate automatic spreading activation that participants cannot control, while longer intervals permit controlled processes. Evaluative priming, affective priming, and stereotype priming are all special cases of this logic, making sequential priming a unifying methodological backbone for studying automatic mental processes in social psychology.	The goal priming paradigm tests whether activating a mental construct -- a trait concept, stereotype, or goal -- outside of awareness can directly shape subsequent behavior. In the classic demonstrations by Bargh, Chen, and Burrows in 1996, participants completed a seemingly unrelated language task containing words related to rudeness, politeness, or the elderly stereotype; afterward, primed participants behaved in line with the construct -- interrupting more, waiting longer, or walking more slowly -- without any awareness that the prime had influenced them. The paradigm extended the logic of priming from judgments to overt action, supporting the idea that much social behavior can be automatically guided by environmentally activated goals and constructs. It became a centerpiece of theories of automaticity, while also, in the 2010s, a focal point of replication debates that reshaped methodological standards in the field.