So sánh phương pháp

	Second-Level Agenda Setting	Network Agenda-Setting
Lĩnh vực	Communication	Communication
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1981	2011
Người khởi xướng	Maxwell McCombs and colleagues (Weaver et al.)	Lei Guo & Maxwell McCombs
Loại	Analysis of the transfer of attribute salience from media to public	Network-analytic extension of agenda-setting theory
Công trình gốc	McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187.	Guo, L. (2012). The application of social network analysis in agenda-setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616–631.
Tên gọi khác	Attribute agenda setting, Second-level agenda-setting analysis, Attribute salience transfer, İkinci Düzey Gündem Belirleme	Network agenda setting model, Third-level agenda setting, NAS model, Ağ Gündem Belirleme
Liên quan	4	4
Tóm tắt	Second-level (attribute) agenda setting extends classic agenda-setting theory from the salience of objects — which issues or people the public thinks about — to the salience of their attributes — which characteristics the public associates with them. The method codes the attributes media emphasize when covering an object and correlates that attribute agenda with the attributes salient in public perceptions.	Network agenda-setting (NAS), also called third-level agenda setting, extends classic agenda-setting theory by proposing that news media transfer to the public not only the salience of issues (first level) and of attributes (second level), but the very web of associations among issues and attributes. Introduced by Lei Guo and Maxwell McCombs, the method represents the media agenda and the public agenda as networks and tests whether the media's bundling of elements is reproduced in the public's mind.