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Lĩnh vựcPhương pháp luận khảo sátPhương pháp luận khảo sát
HọProcess / pipelineProcess / pipeline
Năm ra đời1930s1961
Người khởi xướngDeveloped in market research and opinion polling, notably applied by George Gallup in the 1930sLeo A. Goodman
LoạiNon-probability sampling designNon-probability sampling technique
Công trình gốcMoser, C. A., & Kalton, G. (1972). Survey Methods in Social Investigation (2nd ed.). Heinemann. ISBN: 978-0435827496Goodman, L. A. (1961). Snowball sampling. Annals of Mathematical Statistics, 32(1), 148–170. DOI ↗
Tên gọi khácquota-controlled sampling, quota selection, non-probability quota samplingchain-referral sampling, network sampling, respondent-driven sampling, referral sampling
Liên quan53
Tóm tắtQuota sampling is a non-probability technique in which the researcher pre-specifies how many units to recruit from each subgroup (quota cell) defined by one or more control variables such as age, gender, or occupation. Interviewers or data collectors then use their own judgment to find and enroll participants until each cell is filled. The method guarantees the sample mirrors the population on the control variables but does not provide the randomness needed for classical statistical inference.Snowball sampling is a non-probability recruitment technique in which initial participants (seeds) refer the researcher to others who meet the study criteria, and those referrals in turn refer further participants. The sample grows incrementally — like a rolling snowball — until the required size or theoretical saturation is reached. It is the method of choice when a target population has no accessible sampling frame, such as undocumented migrants, illicit drug users, survivors of stigmatised experiences, or members of closed professional networks.
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ScholarGateSo sánh phương pháp: Quota Sampling · Snowball Sampling. Truy cập ngày 2026-06-18 từ https://scholargate.app/vi/compare