So sánh phương pháp

	Thước đo độ nhạy cảm về giá Van Westendorp	Phân tích Phân khúc Thị trường
Lĩnh vực	Tiếp thị	Tiếp thị
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1993	1980
Người khởi xướng	Peter D. van Westendorp	Philip Kotler and William Perreault Jr.
Loại	Price perception measurement method	Statistical segmentation methodology
Công trình gốc	Van Westendorp, P. (1993). Price Perception Analysis. An Application to the International Car Market. International Journal of Research in Marketing, 10(2), 157-165.	Wedel, M., & Kamakura, W. A. (2002). Introduction to the Special Issue on Market Segmentation. International Journal of Research in Marketing, 19(3), 181-183.
Tên gọi khác	Price Sensitivity Meter, PSM, Van Westendorp Method	Customer Segmentation, Market Partitioning
Liên quan	5	5
Tóm tắt	The Van Westendorp Price Sensitivity Meter is a market research method developed by Peter van Westendorp in 1993 for assessing consumer price perception and estimating willingness-to-pay ranges without directly asking customers their maximum price. The method uses four simple questions about price acceptability, yielding estimates of optimal price, acceptable price range, and price perception zones.	Market Segmentation Analysis is a systematic approach to dividing a heterogeneous market into smaller, homogeneous groups (segments) that share similar needs, behaviors, preferences, or characteristics. Developed through advances in statistical clustering and customer analytics, this methodology enables companies to tailor marketing strategies, product offerings, and customer experiences to specific audience groups rather than treating the market as a single entity.