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| Lấy mẫu ngẫu nhiên đơn trực tuyến× | Lấy mẫu phân tầng× | |
|---|---|---|
| Lĩnh vực | Phương pháp luận khảo sát | Phương pháp luận khảo sát |
| Họ | Process / pipeline | Process / pipeline |
| Năm ra đời≠ | Late 1990s–2000s (digital adaptation) | 1977 |
| Người khởi xướng≠ | Adapted from classical simple random sampling (Neyman, 1934) for web/digital survey contexts; operationalised by survey methodology researchers from the late 1990s onward | William G. Cochran |
| Loại≠ | Probability sampling design | Probability-based survey sampling design |
| Công trình gốc≠ | Couper, M. P. (2008). Designing Effective Web Surveys. Cambridge University Press. ISBN: 978-0521700535 | Cochran, W. G. (1977). Sampling Techniques (3rd ed.). Wiley. ISBN: 978-0-471-16240-7 |
| Tên gọi khác | web simple random sampling, internet SRS, digital random sampling, online SRS | Proportional Stratified Sampling, Optimal Allocation Sampling, Stratum-Based Sampling, Tabakalı Örnekleme |
| Liên quan≠ | 5 | 2 |
| Tóm tắt≠ | Online simple random sampling applies the logic of classical simple random sampling (SRS) to digital data collection: every member of a defined online population has an equal and independent probability of being selected, and the survey is administered via web platform, email link, or online panel. The approach combines the statistical rigour of probability sampling with the speed and cost advantages of internet-based survey delivery. | Stratified sampling is a probability sampling design in which the target population is partitioned into non-overlapping, exhaustive subgroups called strata, and independent probability samples are drawn within each stratum. Formalized by William G. Cochran in Sampling Techniques (1977), the method exploits known population structure to reduce variance and guarantee representativeness of all major subgroups, making it a cornerstone of large-scale survey research and official statistics. |
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